Every time you want to edit any part of your Shopify store, you typically need to log in to the backend administration area and navigate to the appropriate item you want to edit.
The Magic Button eliminates the need to constantly wade through the backend admin pages and instead allows you to click a button on almost any Shopify store page and instantly be transported to the backend editing screen for that product, collection, article or page in question.
This can save you a ton of time and makes it easy to quickly correct or update things you might spot while browsing your own site.
In addition, Shopkeeper Magic Button is also less intrusive and also offers a "hidden" keyboard shortcut to access the edit screen of the page you're on.