Due to how Shopify works, it’s not possible for us to separately notify gift card recipients at this time. Instead, customers should simply forward the notification email they receive from your store to the recipient.

You can, however, add this functionality with our separate gift card scheduler app, which also lets users schedule when a gift card will be sent.

Without this app, Shopify will send the gift card information to the purchaser and they will need for forward it to the recipient. 

To make give givers’ experience as smooth as possible, you may want to consider explaining, in the gift card product description, that the purchaser will receive the notification and can forward this to their friend or loved one at a time they chose. It’s also sometimes helpful to let gift givers know to keep an eye on their spam folder, too, just in case.