Each plan has a “cap” on the number of gift cards you can send every month. If you exceed this number of gift cards, we will not stop displaying or issuing gift cards, but may contact you to discuss a small additional fee based on your usage. Our goal is to be fair and offer a “cap” that fits within most store’s needs but, for higher volume stores, cover the additional costs of issuing large numbers of gift cards based on the store’s revenue.