Because of how gift cards are accounted for, in most cases Shopify stores won't get the funds until they are redeemed, which can affect cashflow.
However, there are some ways to get recipients to redeem their gift cards sooner to free up cashflow.
- Send targeted email to gift card purchasers with products or services they can forward to the recipient (by default in Shopify you'll only have access to the gift card purchasers' email address).
- Post ideas for products for gift card holders to redeem them for on social media or in your normal email newsletters.
- Promote or highlight products on your Shopify store homepage or other areas of your site.
- Keep in mind that you can also get gift cards purchased before the coronavirus crisis started to boost cashflow now.